Targeting the 16-35-year-old consumer, the fragrance is an oriental floral with top notes of blackcurrant, a heart of peony and prune and a base of vanilla. It comes in a curvy glass bottle, intended to recall the star's silhouette, and is embossed with a black lacy design and decorated with a black bow at the neck.

The fragrance will be supported by a print ad campaign featuring Aguilera's bare back painted with a black lace design. It features the tagline, "Sometimes it's all you need to wear".

The perfume will be called Simply Christina Aguilera


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