“The Bikini Effect”

June 11th, 2008 - Typed by Firecracker

Are they talkin’ about chicks like these?

Or chicks like this?

I had to post this pic. When’s the last time you’ve seen a hot chick on the beach in knee high cowboy boots? I hope that’s a bikini and a boot ad. It’s doubtful, though. Those boots look worn out, plus she’s rockin’ black nail polish. Hot bitch needs to get a clue! Her choices are making me look at her boobs then her boots when I should only be focusing on her tits! It’s very upsetting.

Bikinis and other sexy stimuli can make men more prone to seek immediate gratification — leading to blown diets, budgets and bank accounts, new research suggests.

It wasn’t that the men were simply distracted by their sexual arousal, which caused them to choose more impulsively. On the contrary, they exhibited improved cognition and creativity after exposure to sexy stimuli.

The researchers conclude that there is one common appetite system in the brain monitoring our desire for a host of pleasures from sweets to pretty faces, alcohol to lotto winnings.

When it is stimulated by, say, a sexy picture or the smell of baked goods, we experience a general craving for anything pleasant. “Basically, you just want to be rewarded,” explained Barbara Briers, a researcher at HEC Paris School of Management.

Evolutionarily speaking, Briers hypothesized, unfulfilled sexual arousal could trigger a subconscious belief that one’s reproductive status is at stake. Rendered fearful, men reach out for other “resources” — a quick payoff, fast food — to better their chances for survival.

The bikini effect does vary in strength from person to person, Van Den Bergh said. While most men are vulnerable to subtle types of stimuli — like sexy ads and touching lingerie — others may need to see a woman nude before feeling impulsive. No matter, Van Den Bergh warned, “being exposed to a sexy girl may influence what stock you invest in or what candy bar you buy.”

Sexy girls can influence how a man spends his money?! So can being a fugly bitch who gets knocked up by a wealthy dude. Regardless, luvs this study.