Social Viagra
A drug that combats shyness and social awkwardness, dubbed “social Viagra”, could be developed after scientists investigated a hormone released by new mothers.
Scientists in the US found that oxytocin, a natural hormone that assists childbirth and helps mothers bond with newborn babies, helps reduce anxiety and calm phobias. There are also signs it may help people with autism.
Teams in the US, Europe and Asia are now racing to commercialise a drug based on the hormone, which can be produced synthetically. Paul Zak, a professor of neuroscience at California’s Claremont Graduate University, who has tested the hormone on hundreds of patients, said:
“Tests have shown that oxytocin reduces anxiety levels in users. It is a hormone that facilitates social contact between people. What’s more, it is a very safe product that does not have any side effects and is not addictive.”
There is speculation that oxytocin might be able to help new mothers who have trouble bonding with their babies or orphans whose mental scars from neglect make it hard for them to love adoptive parents.
It could have other commercial benefits. For instance, it could be sprayed in restaurants to put diners at ease, or be used as an alternative to tear gas to calm rioters.
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