Beyonce Forced Me To Do It

While blogger after blogger has been slamming Beyonce over the past few days for having a “stupid” stage name and “multiple personality disorder” because she goes by the name “Sasha” when performing, I refused to join the bandwagon.

Time and time again Beyonce has said she’s shy. She should be allowed to do whatever it takes in order for her to gain the confidence she needs to give such amazing performances. I found the bashing senseless and illogical. That’s until I came across an advertisement with a plain background saying “Who is Sasha Fierce” sashafierce.com (the homepage of the website is posted above). Then I was suddenly disgusted by the misuse of her remedy for shyness now turned into a brief spanning marketing campaign.

Bitch, there is no Sasha Fucking Fierce! Diva. Relax.

Here’s the Beyonce quote bloggers were going wild over this week:

“I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am. Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.”

Beyonce’s Who is Sasha Fierce website is surprising because her secret character is supposed to be private. It won’t be long before people start addressing her as “Sasha Fierce” and shit and “Sasha” will become more of a joke than a practiced disassociation method that works, me thinks.