Lady Gaga has taken to Twitter to promote her new album the only way she knows how: by hiding her face while exposing the rest of her body.

Lady G decided to moon her little monsters via Twitpic over the weekend, rockin' only a jacket emblazoned with the title of her new album, Born This Way. I've always said that Lady Gaga's biggest problem is that she doesn't know how to get people's attention. It's good to see a shy wallflower like Steffani Germanotta finally coming out of her shell and showing a little skin. Sarcasm! Seriously, though, it's not like a new Lady Gaga album really needs any promotion, but it's good to see Stef taking matters into her own hands. I'm sure many of her fans will be inspired to make matters into their own hands as well.

We've cropped the pic here, because this a family site and we resolved to quit crack for 2011, but if you're really into denim and butts, jump in for an uncensored shot of bare-@ssed Gaga.