Bethenny Frankel is saying that she wants to end her reality show "on a high note," so she's pulling the plug after season 3 of Bethenny Ever After airs on Bravo. A source says that the former Real Housewives of New York City star is "going to concentrate on her many business ventures."

Us Weekly's source says that Bethenny believes that ending her popular show is "best for her family. She doesn't want her daughter to grow up on TV."

Hmmm.... last year was one of Bethenny's worst, which had to play a role in B's decision to leave her show! With various lawsuits, allegations that she faked being lost at sea, and her talk show not getting picked up by any of the major networks, the reality star and entrepreneur desperately needs an image makeover, or she could just go away permanently.