Well, if you were hoping you’d be done hearing about Kim Kardashian by the end of 2012, you’d better hope that Mayan prophecy is right, because the way things look now, Kimmy K and her slightly less obnoxious family are here to stay.

The Kardashian klan reached a $40 million dollar deal with the E! network yesterday that will extend the contracts of the entire family for another three seasons of Keeping Up With the Kardashians. Despite the fact that by that time America (and Kanye West) will probably have moved on to some other big-bootied gold-digger, E! is going all in with the kind of huge money deal usually reserved for franchise quarterbacks.

And what are they getting for their dollar? The exclusive rights to all of the Kardashians (Kim, Khloe, Kourtney, and Bruce and Kris Jenner get the majority of the cash while everyone else…eh, screw everyone else), and most of their hangers-on, with the exception of Scott Disick, who reportedly insisted on striking a separate deal for himself and his son, Mason.

Avoiding marrying into this dysfunction-fest and insisting on a separate contract? Looks like Scott might be as smart as he is greasy. Take note, Yeezy.

(Photo: WENN)