Lady Gaga’s first fragrance is called Fame and her own Haus Laboratories in association with Coty, claims that her scent is “The First Ever Black Eau de Parfum.” Despite being a black liquid, Fame actually “sprays clear and becomes invisible once airborne thanks to some patent pending fluid technology, exclusively launched with the fragrance.” Leave it to Gaga to take perfume to the next level.
“Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA,” said Lady Gaga.
Fame hits store worldwide in September 2012.