Nivea didn't officially come out and say that Rihanna is a bit reckless with her image, but… um, she is! The skincare company chose Riri to rep its products. Rihanna was chosen to be the face of Nivea's 100 year anniversary campaign but she's been dropped.

Stefan Heidenreich, the new head of Nivea's parent firm, says that the Barbados-born singer is too controversial.

"The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability.”

Rihanna currently reps Armani and has posed in sexy jeans campaigns. She sells sex, not lotion. With all of her Tweets about getting high and craving sex, she just wasn't the right one for the task to begin with.