Ryan Lochte is dumb, but not so dumb that he doesn't realize the time to cash in on his Olympic success is now. Ryan can't rely on the kind of big money endorsement deals enjoyed by Michael Phelps, so he has to be a bit more creative with his revenue streams: like asking for three quarters of a mil to bang an endless parade of gold-diggers on national TV.

Yes, Ryan reportedly wants to be the next Bachelor and a starring role on the inexplicably popular ABC series could land him a huge paycheck. Ryan's people have decided to start negotiations at $750,000 for a single season.

Of course, there's no way that Ryan will actually meet his future wife on the show, so this could turn into a multi-season gig for the gold medalist. Hell, he could turn this into a reality empire, a la Flavor Flav. It's good that Ryan has set his sights so low in terms of post-Olympic stardom. If you start off doing reality shows and 90210 guest spots, you won't find yourself disappointed if you eventually end up shilling for Subway,