Justin Bieber has teamed up with Adidas to plug their new Neo brand. No one has any idea what the hell this brand might consist of (Biebs promises us there will be more info in 2013), but the important news is, JB is turning into a modern-day Willy Wonka before our eyes, tempting the nation's young folk with the promise of a magic golden ticket.
Ok, it's a really a golden sneaker, but the gist is the same: find it and win access to the chocolate factory, which, in this case, means a 5 minute meet-and-greet with the Biebus himself.
Justin explains the whole thing (kinda) in the video above. To me, the real story here is, WTF's up with this dude's lack of camera presence? Hasn't he been famous since his first sonogram? Why does he come off like a nervous virgin making his intro video for an Internet dating site? Guess that's what passes for "swag" these days. Homeboy should stick to making sex tapes with Selena Gomez.