This is one of the most genius marketing ideas in mainstream music history. Justin Bieber lied that his computer and camera were stolen. A Twitter account with an @gexwy username was created in which the user promised to release Justin's private videos and photos at noon today.

I'm having trouble posting the video so click HERE to watch it.

I checked @gexwy's account at Noon Eastern and he linked to Justin's official video with Nicki Minaj for "Beauty and the Beat," which is copyrighted by Def Jam records.

I am in awe! This prank is inspiring. How brilliant was this headline making publicity stunt?! It's just so friggin' genius!!!!!!!!!!!!!!!!!!!!!! Justin's video is also so much fun – don't miss it!

Before posting the video (retweeting @gexwy's video) Justin posted the following updates on Twitter explaining why he pulled this prank:

• since i was 14 i have had a lot of things said about me, from dying, to taking hormones, to dying again, to stuff about my family…

• to saying i had a baby with a woman i never even met. nude pics, drugs, my family, my character…but today…today i get to be in on it…