Technology affects music very greatly. In the last decade, music has seen unprecedented evolution with the aspect of technology. Due to the advancement in phone technology, users get a gig to their followers through apps like SnapChat, Facebook Live, and YouTube. Instagram followers can also join you through Stories. How does technology affect the music industry? Keep reading to find out.
Ways in Which Music Consumption Differs
As of then in the early ’90s to 2000s, there was illegal sharing of music files from different sites for MP3 players. Now there is a subscription to online platforms on our mobile devices that gives us as many songs as we want at our fingertips. For people who sell physical CDs, sales have greatly decreased.
In 2008, the average of CDs sold was about 132 million, but in the year 2017-2018, this number fell to 32 million. In 2016, the number of people subscribing to online music streaming services was up to 30 million, and as of 2019, it increased rapidly over 100 million. This is likened to the invention of Spotify and Apple Music, which was just launched in 2015 and now it has about 60 million globally paid users. Technology has really affected the music industry.
There are varieties of platforms that have a lot of followers and subscriptions every day, including YouTube, Pandora, SoundCloud, Tidal, and many more. All these platforms have their own functions; they make use of technology to be able to work out music listening habits for their subscribers and users.
These platforms have done a great job in personalizing some form of music and branded playlists in order to reach their user’s heart. Albums and music tastes change rapidly, since musicians want to please the public in order to acquire more fans, subscribers, and followers.
How does technology affect the music industry for independent artists? An artist who is independent has seen the need to put their fate in their own hands. Bypassing labels, uploading projects directly from their online platforms, and speaking to fans directly has boosted many artists all around the globe.
By speaking directly with fans through social media, it makes them follow and love bands even more. This does not only affect only the independent music scene but also has an impact on the world’s biggest artists.
In previous decades, musicians focused on traditional album promotions, interviews, marketing, and so on. But now is a time where celebrities and artists like Drake, Rihanna, and Beyoncé upload videos and posts constantly on Instagram in order to share their latest album to individuals.
This is the reason why having a great number of subscribers is great. This has really captivated the mind of fans, and artists have gained a lot from this. Truly, technology has had an impact on the music industry.